It’s safe to say, that after 20 years’ experience working with multiple clients across the drinks industry, we’ve learnt a thing or two about the market and its’ unique challenges, intricate operations and evolving trends. From mastering supply chain complexities to navigating automated accrual accounting for En Primeur, as well as other industry specifics. Addressing these exact requirements through De Facto ERP and E-Commerce, allows our customers to stay one step ahead of their competitors.
So of course, when our long-term customer Seckford Wines (“Seckford”) asked us to work with them to create a new website that offered their clients and users the very finest experience, we were ready to pop the cork and get things flowing.
Established in 1981, Seckford have grown to become one of the biggest names in the fine wine industry. Their business model is centred on offering customers the opportunity to Buy, Store or Sell rare and fine wines from all over the world.
Located in Suffolk, Seckford’s purpose-built headquarters provides temperature and humidity-controlled bonded warehouses, with precisely controlled handling and distribution processes. Every bottle is preserved in optimal conditions, ensuring quality remains uncompromised.
They manage an extensive portfolio of thousands of wines, all supported with a unique set of comprehensive data. Operating as a professional and dedicated team, efficiency was key to maximising resources. The primary challenge presented to us on this project was achieving the perfect balance between delivering high-quality, high-performance solutions with new functionality and features, whilst staying simple and low maintenance.
To ensure we met Seckford’s client and user expectations, we focused on creating a fully intuitive E-Commerce platform that enhanced all types of users' experience. Improved stock visibility and optimised manual processes – all fully integrated into their ERP solution.
But as they say, “A fine wine takes time to reach its best” so thoughtful planning through our project journey was integral to ensure clarity and precision. Establishing a clear project definition, an agile implementation process and supported by our dedicated team throughout.
Their new website works smarter, runs smoother, and makes finding, buying, storing, and selling fine wine effortless. With a fully integrated, intelligent, and user-friendly platform, Seckford is poised to deliver an unparalleled experience to wine enthusiasts worldwide.
“I'm delighted with the new look and functionality; it’s a triumph, bravo! I just wanted to say a big thank you to you all, as I know you’ve worked hard for us, and you’ve delivered” Charlie Godwin, Managing Director, Seckford Fine Wines
Ready to give your digital presence a full-bodied transformation? Visit Seckford’s new website, savour the fresh design, and reach out to see how we can decant success for your business, too.