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ERP & E-Commerce case study for Wine, Beer & Spirits - Seckford Wines

Seckford Wines De Facto Software Case Study

E-Commerce for Fine Wine

About

Established in 1981, Seckford Wines have grown to become one of the biggest names in the fine wine industry. Their business model is centred on offering customers the opportunity to Buy, Store or Sell rare and fine wines from all over the world.

What were the main goals of the project?

Multiple User-Types: The website needed meet the needs of diverse types of customers through value and functionality. Additionally, staff needed administration access, with tools that could enable them to support to their customers. This included the ability to adjust prices, modify delivery addresses, apply exclusive offers and discounts, and process orders on their behalf.
Website UI: The complexity of the products and large stock inventory meant the website needed refining to be much clearer and more user-friendly. Their goal was for the website to be relatively self-maintained, as much as possible.
Stock Transparency: Seckford wanted a way to improve the order process and stock transparency for customers. In the past situations occurred where users tried to place orders for the same product, causing administration errors and frustration.

ERP software for Drinks

"The challenge was to design a solution that delivers rich, user-friendly stock data to support seamless E-commerce browsing, product discovery, and purchasing—while preserving data accuracy and consistency through real-time inventory updates across systems."

Andy Jordan-Hawes - Senior Project Developer

De Facto Software

How did we achieve this?

We built a powerful, fully-functioning, highly intuitive and competitive website. Fully integrated with De Facto ERP, the website can support itself with very little intervention needed. This is key for allowing staff to focus on selling wine and offering support to their customers.

Liv-Ex Integration: We matched Liv-Ex’s wine data to Seckford’s product listings, then integrated its’ intelligence through API’s, to enrich the listings’ data such as pricing, critic reviews and tastings notes.
Website Design: Agile, and dynamic styling to ensure products are represented clearly.
Stock Availability: Keeping pace of the fast-moving stock movements the website offers real time visibility of stock availability including new arrivals for sale. Staff can also build and complete orders on behalf of customers. Ultimately this gives customers the confidence knowing that what they see is what they can have so long as they don’t take too long to decide!
Product Portfolio: Customers who own their own stock now have a dedicated customer portfolio zone where they can easily manage their wine, assess market prices, sell, deliver to the owner or move to another bonded warehouse. Customers can also see if their items for sale are in the process of being purchased.
Related Products: To assist customers make the right choice and easily see alternatives, a suggested ‘related products’ helper section uses carefully crafted logic to best match other products currently available. The criteria utilises data such as the product type, country, producer, price and vintage to ensure the customer sees the best possible matches
Crumbtrail: Automated and enriched. From Country through to Appellation, Spirits to Fortified Wine the dynamically built crumbtrail allows customers a richer navigation experience to explore the wide variety of choices available.

Their new website works smarter, runs smoother, and makes finding, buying, storing, and selling fine wine effortless. With a fully integrated, intelligent, and user-friendly platform, Seckford is poised to deliver an unparalleled experience to wine enthusiasts worldwide.

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"I'm delighted with the new look and functionality; it’s a triumph, bravo! I just wanted to say a big thank you to you all, as I know you’ve worked hard for us, and you’ve delivered."

Charlie Godwin - Managing Director

Seckford Wines