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De Facto Software Ltd.
Epsilon House
West Road
Ransomes Europark


01473 276555

Office Hours

Monday — Friday



Competitive markets demand innovative solutions. The wine and drinks industry covers multiple sectors from fine wine to wholesale beer and spirits, aligned with a number of routes to market from private client to on-trade and off-trade. Improve purchasing decisions and increase customer loyalty with our marketplace solutions. Implement new sales channels – online, mobile and traditional – across private, wholesale and retail markets. Analyse brand and business performance with agile, sophisticated reporting.

Benefits for your industry

ERP software for drinks industry

Case Studies

John E Fells

John E Fells banner image

Choose a business area to read about:

Distribution and Manufacturing

Fells needed a system geared up for the complexities of the wine and drinks market and found that the Distribution and Manufacturing module within De Facto matched their requirements.

De Facto ERP has a standard structure for Excise Duty handling which can be quickly configured.

In addition, the powerful features have dramatically simplified the task of maintaining Fells’ price lists. Previously utilising custom price lists for specific customers, Fells now utilises price banding to dramatic effect. Furthermore, with a number of bonded customers, Fells are able to automatically recalculate prices for them, using formulae to manage the conversion.

What our client said...

"Our relationship with De Facto stretches over 10 years. The ERP system is easy to use and does everything one would expect. Together with the team, we have enhanced it to suit our needs. This has led on to many other innovative projects that are embedded in our business."

Nick, Associate Director of Finance,

John E Fells & Sons Ltd


Looking to strengthen their project and customer relationship management, Fells needed a solution which could handle these aspects whilst their sales reps were on the go.

Already utilising De Facto’s comprehensive CRM system to manage their customer information, the key was to make this information available for Fells to access wherever and whenever they needed it.

What our client said...

"Being able to use the eCRM system on an iPad and on any desktop browser means that our sales reps can access the information they need, the moment they need it."

Nick, Associate Director of Finance,

John E Fells & Sons Ltd


De Facto’s eCRM application has dramatically increased the accessibility of customer data, including aspects such as customer contact details, specific customer pricing and sales reports. Meanwhile, the system also provides complete visibility of Fells' diary events, allowing the planning and management of their reps' activity from anywhere. Built specifically for the iPad (whilst also compatible on browsers and other devices), Fells' reps are able to access any data required, whether out on the road or face to face with a customer at their premises.

Trade Ordering

John E Fells trade website screenshot

Features of John E Fells' trade ordering website include repeat order functionality, a secure login system and order delivery status tracking

Wanting to expand their online presence, Fells neeeded a sales portal where trade customers could purchase wines and drinks at any time.
Our job was to create a website to suit the precise needs of the trade customer. Our design and development team worked together closely to forge a professionally designed, feature rich website, emulating the design of their existing website for complete consistency.  
Developed using a custom Trade Order Template, the order systrem allows clients to place orders and access their entire account information via a secure login system. They are able to view their entire order history, track the delivery status of current orders, and print account statements for essential self-service management.
Sales are encouraged with repeat order functionality for streamlined order processing. Integrated with their De Facto ERP system, managing product content is simple, allowing for an assured real-time trading environment.  

Brand Asset Management

John E Fells Brand Asset Management Software screenshot

Our Brand Asset Management software allows John E Fells to grant the press and customers access to their product media

Supplying many well-known, popular brands of wine and drinks products from high profile wine producers, Fells experience high demand for product images and other product media.

The Brand Asset Management solution (their 'Media Gallery') allows Fells to display all of their product media online, which press, media and customers are able to access whenever they need.

Users can quickly drill down to the desired product images using the search facility, can view several thumbnails for each product and can save large, high quality images suitable for magazines and any other marketing materials at the click of a button. 

What our clients say

"Thanks for the way you guys have delivered the project costing / timesheet work. As usual, you delivered on time and in a positive and helpful way. Thanks also to your staff who travelled vast distances at ungodly hours to be on site for a full day, and for all at De Facto's on-going professional and friendly attitude."

– Hoare Lea Ltd.

"De Facto ERP has enabled HPP to gain great efficiencies in all areas of our business. This partnership has enabled us to focus our efforts on moving the business forward. Our future growth plans all involve working closely with De Facto as their flexibility gives us the confidence that whatever challenge we have, they will be able to handle it."

– Hill's Panel Products.

"De Facto has been an excellent partner in producing and enhancing an IT system that is flexible enough to cope with anything we find to throw at it. Personally, I’m more than happy to recommend this solution to prospective new clients."

– APS Group.