The move towards mobile
With mobile web browsing accounting for almost 20% of all web activity and rapidly increasing, your online content needs to look great and work flawlessly on smartphones and tablets too. This is where responsive web design (RWD) comes in.
What is a responsive website?
A responsive website can detect what type of device a visitor is using (e.g. a mobile or an iPad) and 'respond' by adjusting the design elements accordingly.
For example, buttons may become larger on mobile devices to suit a touch screen interface. Page load times may be reduced to make your website work better on slow mobile internet connections.
Solutions to your problems
Visitors leaving your website because it's too difficult to interact with? You need: faster load times, an easy-to-use interface and optimised navigation- Potential customers abandoning their baskets due to over-complicated procedures that just aren't suited to slower mobile internet connections? You need: a quick, easy-to-use checkout process and a simplified product catalogue
- Missing out on potential customers because your site only works well on certain devices? You need: to maximise your company's online reach with a responsive website that's accessible on all major mobile platforms and devices
Better for search engines and users alike
Google recommends responsive web design over separate desktop and mobile versions. Responsive websites are easier for Google to crawl, which can help the search engine index more of your site's content (more details here). Your customers or clients win too, as it is easier to interact with and share content from single-URL responsive websites.
See for yourself
This page has been responsively designed. If you are viewing this from a desktop computer, try resizing your browser window to the size of a mobile and watch as the page elements move to fit the available space. The same happens if our website is viewed from a smartphone.
Increase your online sales today
Our experienced web developers and designers can create a mobile-friendly version of your website that appeals to and retains your on-the-go customer.
Contact us today to discuss your business needs with our Online Services team.
01473 276555
