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Customer
Profile |
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John
E Fells and Sons Limited was founded in 1858 and the company
has traded for many years in the City of London as a shipper
and importer of wines and spirits. Over the years, Fells
has built up an extensive portfolio of premium agency products,
and represents a large number of different companies.
One
of the great strengths of John E Fells is that it has
contact with the complete spectrum of the UK wine and
spirits trade, from small but prestigious restaurants
to the largest High Street Supermarket chains, (Tesco,
Sainsbury, Asda, Somerfield, Morrisons, Safeway, Waitrose
etc). Customers include regional brewers, traditional
wholesalers, individual
cash and carries, department stores and many other independent
outlets.
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Key
Achievements |
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Enabled
Fells to record year-on-year 50% growth in their Gift
Pack business. |
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Helped
Fells remove business process inefficiencies in their price
lists handling. |
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Fells
get their prices right, first time, with de Facto S5. |
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Fells
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“ The Wine
Trade Solution ... And More! ”
Over
more than a century and a half, Fells has developed
an extraordinary depth and breadth to its business
of shipping and importing wines and spirits. Sometimes
success brings difficulties in its wake, and keeping
track of stock, and managing distribution of its extensive
portfolio was becoming an increasing challenge for
them.
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 Needed
- An Integrated system geared up for the complexities of the
Wine Market
In late 2001, Fells recognised the need to integrate their
then separate accounting system (Exchequer) and stock control
systems (Merchant). Struggling with both their menu driven
interfaces, and to bridge the increasing gap between them,
they embarked
on the process of choosing a new fully
Windows-based integrated
system. Fells investigated a number of potential systems, including
those traditionally recognised as being purely ‘wine
trade solutions’ with their inherent legacy weaknesses.
Recognising that de Facto's feature rich solution handled everything
they needed and more, implementation began early in 2002.
Excise
Duty – A Key Feature with Power and Flexibility
In its handling of Excise
Duty, de Facto S5 shows both
its power and its flexibility.
Whilst not merely a ‘wine
trade system’, S5 is flexible enough to be easily configured
during implementation to handle this key feature of any business
in the wine distribution trade. Once set up, this feature
becomes extremely powerful indeed. A standard structure for
excise duty handling can be quickly configured, but where the
need exists, the system is flexible enough to allow for alternative
methods for handling this data.
Gift
Packs – Precision Management of Stock Assembly
As well as their mainstream
business of distributing wines and spirits, Fells
also has a growing business activity in Gift
Packs. These packs consist of a single bottle
of spirit, together with associated gift items,
such as cheese boards etc. Manufactured by multiple
companies in multiple locations and stored
in multiple
warehouses, de Facto S5 is fully geared to
such scenarios.
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A clear benefit of utilising a powerful, yet flexible solution
like de Facto S5 is its ability to cope with diversification
of business, which vertical market systems would struggle
to do. Where those systems typically have the core functionality
for that sector and no more, de Facto’s broad-based
solution gives you a vast range of functionality which
can be rapidly deployed, wherever your business goes.
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With
huge lead times, and an ultra-seasonal business, de Facto
has enabled Fells to register year on year 50% growth
with this side of the business.  |
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Price
List Features – Simplicity and Efficiency
de Facto S5’s powerful price
list features have dramatically
simplified the task of maintaining Fells’ price lists.
Previously utilising custom price lists for specific customers,
Fells now utilises price banding to dramatic effect. Furthermore,
with a number of bonded customers, Fells are able to automatically
recalculate
prices for them, using formulae to manage the conversion.
De
Facto consultants bring Business Benefits
Implementing de Facto S5, we were able to spot inefficiencies
in the way price lists were handled, and bring about the re-engineering
of business processes, which resulted in dramatic gains in
efficiency. The more structured form of pricing has also led
to greater ease of maintenance. Complementing the strategic
benefits of the software, the deployment of de Facto's service
expertise
yields further value to businesses.
Fells
and De Facto Salute Success!
As a major force in the UK wine distribution market, Fells
have found de Facto S5 to be the ideal system to manage their
financials, production and logistics.
The single integrated system handles their disparate business
activities with ease, and is fully geared up to the specifics
of the wine
market
and
its associated processes and requirements. However, de Facto
S5 is designed to cope with the entire distribution marketplace,
and its necessary functions. You can be assured therefore,
that as your business grows, any new required functionality
will already be at hand, and ready to implement.
No
wonder Fells' Financial Director Colin
McKenzie is happy to raise a glass to the continuing success
of the partnerships of Fells and De Facto Software!
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About
de Facto S5 for the Wine and Drinks Market
Wine and
Drinks companies operate in a tough market, with ever increasing
customer demands. De Facto Software is fast making inroads
into the Wine
and Drinks marketplace with industry specific functionality
within a standard package that is extremely flexible. de
Facto S5 provides a host of powerful features for your market
as standard:
Unlimited
Pricing options, CRM and Telesales, EDI with the Multiples
and large customers, Electronic Integration with LCB and
Octavian, Business Intelligence for reporting, graphing,
MAT's, Brand Marketing, Costing and Analysis.
 de
Facto S5 for the Wine and Drinks Marketplace
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Customer
Profile
John
E Fells and Sons Limited was founded in 1858 and the company
has traded for many years in the City of London as a shipper
and importer of wines and spirits. Over the years, Fells
has built up an extensive portfolio of premium agency products,
and represents a large number of different companies.
One
of the great strengths of John E Fells is that it has contact
with the complete spectrum of the UK wine and spirits trade,
from small but prestigious restaurants to the largest High
Street supermarket chains, (Tesco,
Sainsbury's, Asda, Waitrose etc).Customers include regional
brewers, traditional wholesalers, individual cash and carries,
department
stores and many other independent outlets.
Key
Achievements
| • |
Enabled
Fells to record year-on-year 50% growth in their Gift
Pack business. |
| • |
Helped
Fells remove business process inefficiencies in their
price lists handling. |
| • |
Fells
get their prices right, first time, with de Facto S5. |
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